Malaysia Virtual Halal Homegrown Expo (MVHHE) 2.0
UniVRse partnered with the Halal Development Corporation (HDC) and Universiti Teknologi MARA (UiTM) to deliver the first Halal homegrown expo held entirely in the metaverse — the HIPVerse: Halalpreneurship Summit, held on April 28, 2025. The event demonstrated that the metaverse is a viable and transformative tool for business growth in Malaysia's Halal economy.
A New Frontier for the Halal Economy
The virtual experience transcended typical digital events by offering immersive 3D environments where entrepreneurs could explore global opportunities without geographic limitations. The metaverse platform eliminated conventional exhibition overhead while enabling scalable virtual booths. Participants used customisable avatars to network and conduct business in real time, creating authentic collaborative experiences that conventional online events cannot replicate.
Event Highlights and Key Features
The summit attracted approximately 5,000 participants who accessed 60 virtual booths for product showcases and business transactions. Eight specialised Halal Pocket Talks addressed critical industry topics including professional training, product contamination detection, ingredient sourcing via the Halal Integrated Platform, and digital marketing strategies for small and medium enterprises.
Bridging Academia and Business
UiTM students participated actively throughout the event, progressing beyond observation to full workshop engagement. Students achieving 70% or higher on event assessments received official Certificates of Participation endorsed by HDC and UniVRse leadership — bridging academic preparation with contemporary business practices.
A Blueprint for Future Expos
The expo demonstrated that the metaverse is a viable and transformative tool for business growth, enabling Malaysian entrepreneurs to access worldwide markets while establishing standards for future industry engagement. MVHHE 2.0 sets a precedent for how the Halal economy can leverage immersive technology to connect, transact, and grow.