UniVRse Delivers VR Experience for Hari Peneroka Felda, Graced by Malaysia's Prime Minister
UniVRse: AI-Driven Metaverse was selected to deliver an immersive VR experience at Hari Peneroka Felda 2023, showcasing the power of virtual reality technology at one of Malaysia's most significant national gatherings — and placing immersive technology directly in front of the nation's highest leadership.
A National Stage for Immersive Technology
The VR experience was presented directly to Prime Minister YAB Dato' Seri Anwar Ibrahim, with attendance from Deputy Prime Minister YAB Dato' Seri Dr. Zahid Hamidi, Felda Chairman Dato' Seri Ahmad Shabery Cheek, and other VVIP guests. Their presence added great significance to the occasion and reflected the growing interest in immersive digital solutions at the highest levels of national leadership.
Engagement and Impact
The event demonstrated strong visitor engagement and enthusiasm for immersive technology. Felda settlers and guests experienced firsthand the storytelling and engagement potential that virtual reality brings to large-scale public events — many encountering VR for the first time.
Virtual Reality as a Tool for Storytelling
The project positioned virtual reality as a powerful tool for storytelling, engagement, and experiential marketing at national scale. It demonstrated UniVRse's capacity to deliver high-quality immersive experiences for government and public sector clients — and the ability of VR to connect people with content in ways that static media cannot replicate.