The Halal industry is evolving, and the future is digital. On April 28, 2025, the HIPVerse: Halalpreneurship Summit will make history as the first Halal homegrown expo held entirely in the metaverse. Powered by UniVRse in collaboration with the Halal Development Corporation (HDC) and Universiti Teknologi MARA (UiTM), this virtual event is set to revolutionize how entrepreneurs and industry leaders engage with the global Halal ecosystem.
A New Frontier for the Halal Economy
The expo was designed to be far more than a standard digital meeting; it provided an immersive 3D experience that allowed entrepreneurs and industry leaders to explore billion-dollar global opportunities from anywhere in the world. By leveraging cutting-edge metaverse technology, the event removed the traditional barriers of high overhead costs usually associated with large-scale physical exhibitions. Instead, it offered a scalable modular hall where local Malaysian brands could connect directly with international buyers. This digital bridge facilitated global expansion while allowing participants to use customizable avatars to navigate the space, fostering a sense of real-time collaboration and networking that felt remarkably natural.
Event Highlights and Key Features
The success of the HIPVerse summit was reflected in its massive participation, drawing an estimated audience of 5,000 people into its virtual corridors. Within this digital ecosystem, up to 60 virtual booths served as a bustling marketplace where exhibitors showcased their products, met potential partners, and conducted business transactions seamlessly. Beyond the trade floor, the day was packed with intellectual energy during the eight Halal Pocket Talks. These sessions featured experts from HDC and UiTM who shared critical insights on navigating the industry through professional training, investigating product contamination via advanced detection, sourcing raw ingredients through the Halal Integrated Platform, and mastering digital marketing strategies tailored specifically for SMEs.
At the heart of the expo was a mission to support the future leaders of the industry. Students from UiTM played an active and vital role, moving beyond simple attendance to engage deeply with the workshops and talks. To ensure the knowledge was truly absorbed, the event featured a unique certification process where students who scored at least 70% on event quizzes were awarded an official Certificate of Participation. This credential, signed by leadership from both HDC and UniVRse, served as a bridge between academic study and the high-tech reality of the modern business world.
The conclusion of the Malaysia Virtual Halal Homegrown Expo left behind a powerful message: the metaverse is a viable and transformative tool for business growth. By driving this digital transformation, HIPVerse has set a new standard for how the industry engages with the world. It ensured that local entrepreneurs are no longer limited by geography, but are instead well-equipped for a sustainable, innovative, and globally connected future. This event wasn’t just a look at what’s possible—it was a definitive step into the next era of Halalpreneurship.
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